DANDELIGHTS

Founded in Tokyo in 2024, DANDELIGHTS is an original pet accessory brand dedicated to creating products that are both uniquely stylish and highly functional.

Our journey began with a simple idea: to design leashes that stand out with their vibrant colors and playful designs, without compromising on practicality.

Inspired by the cheerful and carefree spirit of California, where the founder Nao once lived, DANDELIGHTS brings a touch of that sunny vibe to every product we create.

OUR STORY

Welcomed Popo

In 2024, I, Nao—the founder of DANDELIGHTS—welcomed my very first dog into my life. She’s a tiny, all-black Pomapoo puppy who was just so irresistibly cute.

Since she came into our home in the spring, I decided to name her “Popo,” inspired by dandelions (tanpopo in Japanese)—and maybe just a little by Mr. Popo from Dragon Ball!

Life with Popo has been nothing short of amazing, filled with the joy and happiness only a dog can bring.

Leash Design and Creation

When Popo grew a little older, around 4 to 5 months, we started going on walks together.

I initially used a standard leash from the market, but as we used it, I found myself wishing for something better—more practical features and colors that were both cuter and more distinctive.

That’s when I decided to sketch my own designs and create a sample. Before I knew it, I was spending my days immersed in product development, exchanging messages with suppliers across Asia daily to bring my ideas to life.

DANDELIGHTS Was Born

When I finally created a leash that felt just right, I knew it was time to launch my own brand.

The brand name combines "dandelion," inspired by Popo's namesake (tanpopo in Japanese), and "lights," symbolizing brightness and hope. It also carries the word “delight,” reflecting the joy and light that Popo brought into my life—something I hope to share with many dogs and their owners.

As someone raised in Tokyo and with years of experience living in California, I aim to bring together the best of both worlds in the designs I create.